Last week, I had the joy of spending time with ATAP Board member Chloé Rada.
Chloé has been a member of ATAP for over 6 years. She is now in her 2nd 3-year term on the ATAP Board. Before joining the Board, she led the ATAP Marketing Committee.
With more than 20 years of experience in the talent acquisition space, Chloé “grew up” in the recruitment advertising world and is passionate about TA Operations and Talent Attraction functions.
“I’ve always been a creative marketer. I was doing employer branding and talent attraction before those terms were coined back in the early 2000s.”
Chloé began her career placing “help wanted” ads in the newspaper and she has been studying the art of attracting talent, candidate motivators and drivers of retention ever since. Her career progressed rapidly and included more responsibilities across the organization including operational activities such as designing best hiring practices from a compliance standpoint, candidate experience initiatives, and implementing HR Tech to scale hiring at different companies in a variety of industries.
Currently, Chloé works at ZoomInfo, where she recently joined the Senior Leadership Team to design their recruitment marketing strategy, assess the EVP (Employee Value Proposition) and activate it though-out the organization. She also oversees the Early Talent Recruitment function.
When asked What drew her to ATAP, here is what she shared.
I always felt that it was important to give back to the community that I grew up in. When I first joined my agency, I wanted to have a name for myself and started establishing relationships within TA professionals across the Chicagoland area. That drove me to join a non-profit SHRM chapter. I’ve served in board capacities and in volunteer roles for as long as I’ve been in this career. I feel like it is very important to continue to do that for several reasons:
- Personal Branding
- Keeping a pulse on the industry
- Also helping advance the future of this industry
Initially what drew me to ATAP is that we were trying to build something new for all of TA across the globe
We were focused on:
- Creating best practices
- Knowledge sharing
We are expanding upon the foundational components, building brand awareness, homing in on creating events that bring people together and providing ongoing education..
ATAP, as an organization, has greatly benefitted from having Chloé as a committee leader and board member. You know what they say, you always get back more than you give. So, I asked Chloé what she has gained from volunteering with ATAP both personally and professionally. I find her answer fascinating. Here’s what she said.
I’ve tripled my network of influencers. I’ve always been passionate about building my own brand and surrounding myself with people who are smarter than me, which was another reason to join.
We are all in it together and this is something that we do in addition to our paid day job. I feel like if I needed something from a personal or a professional standpoint anyone would be willing to listen and assist. When you work alongside people and you pour your blood, sweat and tears together into something it develops this camaraderie and I love that.
I’ve been in transition a couple of times since being on the Board and I’ve had amazing support from the other board members. They were there to help prepare me for the next step of my career and they became friends over time. Which is what is awesome about the TA industry in general. You make lifelong friends.
Next, I asked Chloé to share the best advice that she has received from a mentor or previous ATAP leader.
Continue to be curious and ask questions. Don’t settle for the status quo. I think that goes along well with my personality and my work style. I like to be at the forefront of new ideas and trends and not follow behind. The only way that you can continue to do that is to think differently.
You are also a mentor and a leader. What advice would you give to someone who is relatively new and starting a career in TA?
Don’t be afraid to put yourself out there. Connect with people who have similar roles and reach out to the community for advice. If you want to try something new, there are a lot of opportunities to get skills outside of your paid job which I think is great. Sit on board, volunteer for a project, or coach someone through a mock interview. Put yourself out there. Brand yourself. Your company is not just hiring you for your skills, but they are also hiring you for your brand and your executive presence and the way that you come across. Find your voice in this space and don’t be afraid to speak up.
Having followed Chloé for quite some time, and having witnessed her professional success, I was curious as to what has been the most challenging aspect of being a talent acquisition leader. Read on to find out!
Some TA departments are more evolved than others. Some have large budgets, and some have smaller budgets. No matter the case, the challenge is in figuring out how to run efficiently and ensure that you are supporting and encouraging your team members to be their best. Also giving them the resources that they need to succeed.
As we wrapped up our time together chatting a bit about what is happening at ATAP, I asked Chloe’ what is on the horizon and how can members get involved?
Part of the founding mission was to establish a community where you will learn and grow from each other. Making good on the promise of the community, we invested in a technology, to help us create the on-line community, called Circle
We are creating more chatter in our CIRCLE community and launched several different channels with topics that span across TA organization
I’m so grateful to Chloe’ for her leadership, vision and enthusiasm for the TA industry and for her volunteer service to ATAP. We appreciate the work that she has done and continues to do on behalf of Talent Acquisition professionals across the globe. You can chat with Chloe’ directly on CIRCLE and connect with her on LinkedIn at Chloé Rada.
Judie Reynolds has over 16 years of HCM experience and is a member of the Appcast family. In her role as an Enterprise Sales Executive at Appcast, she helps companies optimize their recruitment advertising budget, define their job ad strategy and then execute to meet their hiring goals through the use of programmatic technology. Judie is passionate about TA and serves on the ATAP Marketing Committee. When not geeking out on recruitment data, she enjoys participating in ultra marathons and racing up the stairs to the top of tall buildings.