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ATAP Releases Source Effectiveness Guidelines

It’s time to start talking about source effectiveness vs. just source of hire. Join us on Thursday, July 23rd for a webinar to learn the steps to transform your approach, allowing you to measure the recruitment across the entire candidate journey.  We’ll be discussing the white paper created through the collective efforts of a diverse group of 13 talent acquisition veterans to help organizations by providing guidelines on how to approach source effectiveness. Join Mary Grace Hennessy, Founder & CEO of GraceRock, Debbie Tuel, VP of Client Strategy for Symphony Talent, and others on this exciting webinar and white paper release!

Our goal: To collectively build consensus and drive awareness of a standard framework and common understanding of how to approach Source Effectiveness.

Key topics include:
– Understanding and tracking the hiring journey
– Source touchpoint attribution models
– Key measurement approaches with specific examples

You can also learn what is involved in both forming and participating in an ATAP committee to help advance the Talent Acquisition body of knowledge. If you have a topic you are passionate about, you too can propose and help continue to build our professions’ collective knowledge base.

Source Effectiveness Guidelines

About ATAP

Founded in 2016, ATAP’s mission is to develop a body of unified educational, ethical and measurement standards, advocate on issues that impact those in our profession, and build a global community of inspired and informed professionals. As the first inclusive association to advance the talent acquisition profession, ATAP will meet the needs of professionals dedicated to finding, hiring and retaining employees in organizations around the globe. For more information, go to

About Symphony Talent

Symphony Talent is a global leader in transforming employer brand experiences through talent marketing software and services. Its talent marketing platform, SmashFlyX, unifies CRM, career site, talent mobility, and programmatic advertising to help talent acquisition automate tasks for efficiency and empower teams for interaction. Symphony Talent has won major awards in creative and employer brand services for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, Atlanta, London, Bangalore, and Belfast. For more information, go to

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