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Best known as the “Recruiter Matchmaker”, Jodi Brandstetter, SPHR, SHRM-SCP, is the CEO and Founder of Lean Effective Talent Strategies. With her rich background in recruiting, staffing, and consulting, she now focuses on providing talent acquisition strategies to small and medium sized businesses. In her book, Hire by Design, her utilization of Design Thinking sets the stage for new ways of thinking in TA.

In our conversation, we discuss how Design Thinking feeds TA innovation by blending humanization with digitization, for better impact and results.

Topics discussed include:

  • How to apply Design Thinking to recruiting
  • Utilizing personas to find your ideal audience
  • How storyboards paint the overall picture for insights and solutions
  • Immersion and empathy as key elements for successful candidate experiences
  • The value of online conferences and how technology has changed the game for TA

We hope you enjoy the fast-paced chat on Big Fish in the Talent Pool on Apple Podcasts and Stitcher, or wherever you access podcasts.  And when you do, please be sure to rate and review us.  We’d love your feedback and it will help others find us.

Erin McDermott Peterson is a Partner with PeopleResults helping clients as a Talent Acquisition Consultant, Interim Leader, and RPO Advisor. She has led TA and RPO globally for some of the most successful organizations in the world including Accenture, Aon Hewitt, and Amazon. She translates her unique global experience to help clients with TA strategy, employment branding, onboarding, candidate experience, and recruitment process outsourcing (RPO) decisions.

Follow her on Twitter @ErinMcPeterson, connect via or email at


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