What if someone could improve your recruiting outreach by 30% – you would make that person your BFF, right? Research shows that a video from a hiring manager can make a candidate 46% more likely to consider their job opportunity and 30% more likely to respond to a recruiter. Video should be everyone’s friend. Are you using video in your organization’s talent acquisition? Is your organization optimally using video for maximum recruiting effect? When was the last time you benchmarked your recruiting’s video practices?